Championship Bull Riding Takes a New Direction



Championship Bull Riding Takes a New Direction


Weatherford, TX  – January 31, 2018 - Effective today, former Chief Executive Officer and majority stockholder, Wes Bruce is assuming the role of Chairman of the Board and CEO of Championship Bull Riding (CBR). “I am excited to return to CBR. It is time for a new direction and I look forward to implementing some fresh ideas to expand our tours,” stated Bruce.

“I would like to thank the previous Board of Directors and Officers for their efforts and wish them well with their future endeavors,” Bruce added.

During his former role as CEO from 2007 to 2012, Mr. Bruce was responsible for creating the Road to Cheyenne and CBR Horizon series, the revolutionary 8 Second Format, as well as the Million Dollar Bull Team Challenge. “CBR has a long history of producing high quality events and providing great entertainment to our fans. We also have given bull riders and stock contractors fantastic opportunities to compete at the highest level.”

Stay tuned to for updates as we add several new event dates to the Road to Cheyenne.

Tickets are on sale now for the Big Tex Agriplex CBR Lufkin Bull Bash at the George Henderson Jr. Expo Center Saturday, February 17 at 8PM. Get your tickets at or locally at Big Tex Agriplex, Cavender’s Boot City or the Angelina Animal Hospital.

About Championship Bull Riding –

Located near the cowboy capital of the world, historic Weatherford, Texas, Championship Bull Riding (CBR) is an organization dedicated to promoting and preserving the very best elements of the sport. Under the new direction of CEO Wes Bruce, CBR has grown into an organization that works to put the best riders on the best bulls, delivering world-class qualified rides and entertainment to its legions of world-side fans. CBR has two tours, riders begin in the Horizon Series earning points to move onto the elite Road to Cheyenne Tour.  The Road to Cheyenne Tour culminates in July in Wyoming at the legendary Cheyenne Frontier Days where the world champion bull rider earns a $100,000 bonus. The CBR Bull Team Challenge is also part of the tour events where stock contractors bring their best bulls and compete for annual cash prizes that total over $1 million. Providing opportunities for contestants, stock contractors, fans and sponsors is why CBR is the REAL COWBOY SPORTtm. CBR is featured at at over 70 venues across the United States with national television programming on the Fox Sports Networks for 26 consecutive weeks in prime time. Follow CBR on all major social media platforms as Championship Bull Riding and CBRbull. For more information visit or call 817-626-BULL (2855).