Fort Worth, Texas (June 10, 2009) ~ CBR Riders Friday Wright, Jake Littlefield, Hugo Pedrero, Clint Craig, Cooper Kanngiesser, Casey Bowman and Ardie Maier will participate in the Mahindra Tractors Celebrity Bull Riding Challenge on Friday at 3:30 in the Sports Zone activity area during CMA Music Festival week in Nashville, TN.  CBR celebrity bull riders will be paired with CMA music stars River County, Jeremy Crady, O’Shea, Jeremy McComb and Jason Brown in a mechanical bull riding contest. Jason Brown and Jake Littlefield are the defending 2008 Champions.
“We had a great time last year. The fans were great and we are looking forward to coming back and trying to win again. Come out and support us!” said Jake Littlefield with a smile.

The teams will be judged on style, ability and audience participation.  World Champion Tuff Hedeman and TV host Jeff Medders will MC the event for CMA fans in town for the 2009 Music Festival.  Last year’s event was one of the largest attended events in the Chevy Sports Zone area. 

CBR are in town to kick off music week with and event tonight- The Owens Corning Tough Enough to Wear Pink CBR ALL STAR Shootout presented by Lowe’s on Wednesday night.

The Owens Corning Tough Enough to Wear Pink CBR ALL STAR Shootout presented by Lowe’s is an All Star Match, a format which is a mainstay in America’s professional ball sports, but this is time it is being introduced to the world of professional bull riding.

The CBR’s top 16 riders in the world will face off against the best bovine athletes in the country.  Each CBR ALL STAR rider will mount two bulls in the long round in order to qualify for the final round of competition. The top 8 ALL STARS will then compete against a third bull in the Owens Corning Championship round, for a “winner take all” $25, 000 purse - and the bragging rights as the first ever CBR ALL STAR Shootout Champion.

The introduction of this ground breaking, mid-season event, kicks off the CMA Music Fest week, in Nashville. A guaranteed donation of $20,000 will be made in honor of Tough Enough To Wear Pink for breast cancer research on behalf of Lowes.  Additional proceeds from the evening will be added to the guaranteed contribution.

Tickets are on sale now at www.ticketmaster.com, by calling 800-745-3000, or at the Municipal Auditorium ticket window. Ticket prices $15 to $55. ALL KIDS 12 and UNDER FREE!

Log on to www.cbrbull.com to follow all the events CBR riders will be doing while in Nashville.

About Tough Enough to Wear Pink
Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.

About CBR
Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which airs primetime every week on both GAC and RFD-TV with over 14 million viewers each year and logging over 300 hours of television annually since 2004.  Every CBR Tour features a two hour show and an adrenaline rush with more than 20 events and over 100,000 fans in live attendance. CBR is home of the REAL COWBOY SPORT and the best bull riders and bulls in the world. We are committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry and we live by the words Strength, Stamina, Integrity and Speed.  For more information on CBR, please visit www.CBRbull.com or call us at 817.626.BULL.