CBR Event Champion Joe Frost Focuses on National Finals Rodeo in December

 The Frost Focus


“Attitude is a choice we must make every minute of every hour of every day, it will either tie us down or uplift us and let us soar like an eagle.”   - Joe Frost

Joe Frost of Randlett, Utah competed in only five CBR events in 2017, but as his riding style and percentage indicates, he makes the most of every appearance.  Riding seven of the 11 bulls he attempted in CBR competition, Frost’s rodeo season was stellar as well as he finishes fifth in PRCA competition with $120,963.10 in money earned.

His top 2017 CBR performances include a 92.5 effort last January in Enid, Oklahoma on Lyndal Hurst’s Yellowhair and a title win in Fort Worth at the Tuff Hedeman Championship Challenge in April. 

Riding into Las Vegas for the NFR, Frost boasts a 63.89 percent ride average on the calendar year of 2017. But at closer look that is not unusual for the 25 year old from Randall, Utah. He has finished every year since 2014 riding at above 60 percent. Frost won 8 PRCA titles during this year’s rodeo season as well as the prestigious CBR held in Fort Worth.

“In any other career path if I was only able to complete a task at 60% of the time would get fired - when you think of it that way its’s kinda funny - but I really think I can ride 100% of the bulls I get on, its’ just a matter of having my mind right,” replied Frost regarding the high riding percentage.

Focusing on flexibility, core strength, and coordination this year, the twenty-five year old is ready for the ten day challenge of the National Finals Rodeo.

“I’m going on into the finals with the same plan I have went with the past here years – to ride each bull I get on to the best of my ability and make the most of each opportunity. I think I have a larger mental capacity now to stay in the moment,” continued Frost.

He defied all the odds in Fort Worth as he rode the rarely ridden Cowbanger (Championship Pro Rodeo) to win the Tuff Hedeman Championship Challenge.  He also rode Cowbanger at the NFR in 2016 and hopes to draw him again this year.

“I have won a lot of money on that bull, and I know he’s going to buck hard every time, he’s also one I know I can ride and ride for a good score in the high 80’s,” said Frost. 

“That bull had a lot of hop and skip in his pattern tonight (Fort Worth)  – he has timing for sure, but it’s different every time,” laughed Frost after winning the stories Hedeman event.

Frost, who is carrying on the Frost family tradition that his late cousin Lane Frost made synonymous with bull riding has some of his best performances at the NFR.

In 2016 Frost placed in five rounds to rank fourth at the Wrangler NFR.  In 2015 he won Rounds 4 and 8 and placed in one other round at the Wrangler NFR. In a 2014 he won Rounds 1 and 5 in his Wrangler National Finals Rodeo debut and placed in three other rounds on his way to finishing second in the average standings and jumping from 11th to second in the PRCA world standings.

Frost is a former College National Finals Rodeo champion representing Oklahoma Panhandle State University in Good well, Okla. and considers bull riding great Denny Flynn as his mentor.

Joe returns to Las Vegas with one major change in his life, he is a married now and he and Kylee Jo Frost will join Joe’s family as he competes for the fourth time at the Thomas and Mack arena.

“You have to block out the pressure and be the very best every time and if you can’t do your job you take a chance of getting hurt, it's a dangerous sport and important to stay focused.”

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