Championship Bull Riding Announces New CEO

Championship Bull Riding Announces New CEO


WEATHERFORD, Texas – October 10, 2017 – Championship Bull Riding (CBR), a professional bull riding company announced today the promotion of Murphy Lents to Chief Executive Officer (CEO). This position was created to support the growth of CBR over the course of the last few years.  Lents is currently a member of the Board of Directors. 


Murphy Lents, former President, Headwaters Roofing and Siding Group of Salt Lake City, UT, stated, “Authenticity is what separates CBR from many other bull riding ventures.  I was brought in by the CBR board because I have the organizational skills to help us grow but also because I have a heartfelt appreciation for the sport’s beginnings as a place for a bunch of cowboys to get together, show off their riding skill, and laugh a lot.  So, we plan to get a little bigger but still have fun and enjoy the ride.”


Lents has an MBA degree from Wharton School of Business in Pennsylvania and graduated from Rice University in Houston with a degree in English and Spanish.


Chairman of the Board, Benny Cude, said, “I am honored to bring Murphy on board to promote our efforts. Adding professionals with deep experience in their fields and strong credentials will make the future very bright for CBR.”


CBR is experiencing growth on all levels including the televised Road to Cheyenne tour and the qualifying Horizon Series. The industry’s top athletes such as six time World Champion Sage Kimzey and PRCA Rookie of the Year Boudreaux Campbell combined with the CBR Bull Team Challenge animal athletes make for an entertaining and authentic western show, and one of Lents’ goals is getting that show in front of more people.


“CBR has the most professionally run and fun bucking bull events in the country while still staying true to the authentic, cowboy sport that it is.  Everyone at CBR wants to introduce our riders and bulls to more people in larger venues.  At the same time, we respect the talent and courage of our riders and the breeding and strength of the bulls at our events.  If we can introduce more people to the sport while staying true to our cowboy roots, we will have done a good job for the company, our riders and bull owners, as well as the new fans we introduce to the sport and our values.”


Murphy’s interest in CBR came through his business partner and CBR Board of Directors member Bob Whisnant.  The two founded and operated Southwest Concrete Products in tandem and grew it to be one of the largest concrete products companies in the Southwest.


Lents began his business career in banking and private equity management and has served as the President of four corporations including Independent Gas Company, Eldorado Stone, Southwest Concrete, and Headwaters’ Roofing and Siding Group.


“I have founded and run a wide variety of businesses over my career.  One of the most important things I’ve learned is that I don’t know everything.  I have a healthy respect for the men and women in a business who are the real operators and boots on the ground. Fortunately, CBR has accomplished professionals that know the business like the backs of their hands.  What I can do is help the team develop meaningful goals and a plan to accomplish those goals."


 Murphy and his wife Dianne own Twisted Rose Farm outside of Kerrville, Texas and has piloted their family’s Morgan horses to multiple World Championships. “We’ve been lucky enough to take several of our horses to world championships and I was the reserve national gentleman’s western pleasure champion the last two years and earned the National gentleman’s Championship just last Saturday.  I’ve almost never been bucked off in less than 8 seconds.”


The Lents management style - “I get everyone rowing the boat in a good direction and the same direction while keeping an eye out for rocks and shallow water,” said Lents from his home in Kerrville, Texas.


For more information contact Follow CBR on Facebook – Championship Bull Riding, Twitter and Instagram


About Championship Bull Riding

Located near the cowboy capital of the world, historic Weatherford, Texas, Championship Bull Riding (CBR) is an organization dedicated to promoting and preserving the very best elements of the sport. Under the direction of Chairman of the Board, Benny Cude and bull riding icon Tuff Hedeman, CBR has grown into an organization that works to put the best riders on the best bulls, delivering world-class qualified rides and entertainment to its legions of world-side fans. CBR has two tours, riders begin in the Horizon Series earning points to move onto the elite Road to Cheyenne Tour. The Road to Cheyenne Tour culminates in July in Wyoming at the legendary Cheyenne Frontier Days where the World Champion Bull Rider earns a $100,000 bonus. The CBR Bull Team Challenge is also part of the tour events where stock contractors bring their best bulls and compete for annual cash prizes that total over $1 million. Providing opportunities for contestants, stock contractors, fans and sponsors is why CBR is the REAL COWBOY SPORTtm. CBR is featured at over 70 venues across the United States with national television programming on the Fox Sports Networks for 26 consecutive weeks in prime time. Follow CBR on all major social media platforms as Championship Bull Riding and CBRbull. For more information visit or call 817-626-BULL (2855).