Championship Bull Riding Reveals Partnership With Global Western Wear Company

 WEATHERFORD, Texas - (February 8, 2017) – Championship Bull Riding (CBR) is proud to announce Wrangler®, a global leader in jeanswear and casual apparel, will be the official jeans and shirts sponsor of the CBR. CBR and the Wrangler® brand have entered into a multi-year sponsorship agreement.

"Wrangler is proud to partner with Championship Bull Riding for the 2017 season. The CBR produces great events with dedicated fans, culminating with their Championship finals at the Daddy ofem ALL - Cheyenne Frontier Days,” Jeff Chadwick, Director of Western Special Events, Wrangler.

The sponsorship relationship between CBR and the Wrangler brand is a natural unionSporting two national bull riding tours, the Horizon Series and the nationally televised Road to Cheyenne tour, CBR is positioned in the market to reach rural, urban, and western lifestyles solid roots around the country.

We plan to integrate Wrangler into many aspects of our production and look forward to innovative marketing with this iconic brand,” said Benny Cude, CBR CEO.

Customers of Wrangler and CBR and those loyal to the brands will enjoy joint promotions in and around each CBR event.

 “Wrangler and the CBR continue to succeed because of strategic, mutually beneficial partnerships like this,” continued Cude.

This is a very exciting deal because of all of the elements of the sponsorship and opportunities, including Wrangler endorsees Sage Steele Kimzey, Joe Frost and Josh Frost who ride CBR,” said Cude.

This brand is iconic not only in the USA but across the world and this sponsorship is the future of the CBR!”

Long Live Cowboys, Long Live the CBR,” said five time World Champion bull rider, Sage Steele Kimzey, while filming the video announcement.

About Wrangler®

Wrangler® apparel is available nationwide in mass retail outlets, select department stores and specialty retailers including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit or call 888.784.8571.