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04.13.2016
Texas Rodeo Cowboy Hall of Fame Awards Medders the 2016 Western Heritage Award

You have heard it said that 'life is what happens to you while you are making other plans’— that is the case for Jeff Medders. Growing up on a cattle ranch in southeastern Oklahoma, Medders had a passion for rodeo and all sports in general. He was an all-state football player in 1981 and headed to college pursuing his dream of being a television sportscaster.  

Today his company, Geronimo Productions, produces more major cowboy events than any other in the country. Championship Bull Riding on Fox, Cinch High School Rodeo Tour on RFD-TV, and of course, all of the PRCA's events on CBS Sports Network including the Wrangler National Finals Rodeo.

The beauty of bull riding is that anything can happen at any time, which keeps the audience on the edge of their seats, whether in the grandstands, or sitting on the couch, CBR fans are privileged to see some of the industry’s best talent in sideline reporting and commentary.

Bull riding is a hard thing to broadcast as the pedals and gears of the mind are always turning following that eight seconds of nonstop action. It takes a small army of technicians, cameramen, and broadcasters to bring you that 3,600 seconds of Championship Bull Riding on Fox Sports Networks. 

The voice you most often hear is sports broadcaster, Jeff Medders. Medders’ Geronimo Productions has assembled a first rate team within the western lifestyle entertainment genre. Medders’ operates Geronimo Productions from a high tech office near Tulsa, Oklahoma.  He is an active Oklahoma State University alumni as well as a fan of the Oklahoma Thunder. He plays golf with Rodney Carrington on his rare days off, but rodeo is what he does best.  Awards line the walls of Jeff’s offices for both excellence in production and sports broadcasting.

In addition to Championship Bull Riding, Medders produces the ten-day broadcast of the Wrangler National Finals Rodeo. He is also the former on-air talent for America’s Horse and has been a daily sports broadcaster in his hometown of Tulsa.   

Medders has been the television host for more than 20 National Finals Rodeos and shows no signs of slowing down in the industry. His heroes have always been cowboys, and the majority of those heroes have been Texas Rodeo Cowboys!  Congratulations to our very own, Jeff Medders on being awarded the 2016 Western Heritage Award presented by Texas Rodeo Cowboy Hall of Fame.


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