A Touch of Frost

Twenty-three year old Joe Frost of Randlett, Utah, will find it challenging to beat his 2014 performance at the Professional Rodeo Cowboy Association’s WNFR. He won rounds 1 and 5 in his Las Vegas debut and placed in three other rounds on his way to finishing second in the average standings and jumped from 11th to second in the PRCA World Standings with $174,378 for the year-end totals that determine your place in the history of the PRCA.

But 2015 has been good to Joe as well. He enters the PRCA Super Bowl of bull riding five places higher than in 2014 and qualified at the No. 6 position with $83,811.91 in the PRCA only portion of his bank account.

Frost continued to achieve branching out in his career. He appeared in his first CBR event on special invitation of Tuff Hedeman and walked away from Bossier City, Louisiana as the champion which allowed him to compete in the CBR World Finals at Cheyenne Frontier Days where he was the third finalist to ride 5 of 5 and finished third in the average with 436 points, 7 points behind Cody Teel.

He graduated college and finished his Panhandle State college rodeo career, which was an important obligation to the Utah cowboy.



Joe Frost is the second cousin of the late 1989 PRCA World Champion Bull Rider, Lane Frost. He competed and won the title of National High School Rodeo Bull Riding Champion and Utah State High School All-around Champion in 2010, and repeating the Utah High School Bull Riding title in 2011.

Joe travels to the 2015 WNFR with a 65 percent riding average for his 2015 season which is his highest yearly average since beginning his professional career in 2012 and 20 percentage points higher than in 2014.



What do you think about the list of WNFR stock?

Frost: I have looked at it and it looks like there are going to be a lot of real good bulls and a lot of really good bull rides, this should be one of the best WNFRs in a long time.

How many (percentage) have you been on?

Frost: About 17% of the bulls on the list.

Which bull would you really like to get on first?

Frost: Well I guess the way things went in the first round last year I would be pretty tickled to get on -7 Rattler of Pete Carr's first, but I don't know what the pens will be set like and it truly doesn't matter to me what I draw or when I draw them.



Losing weight to be leaner and faster was on Frost’s list of things to do different this year. Losing 12 pounds he feels he is in the best shape of his life.

“I have done more cardio, speed, and agility type of stuff because as a bull rider I would like to be leaner and faster as opposed to focusing on strength.”

“Instead of practice bulls every other day like I did last year I decided to get on 2 bulls every day, I will have ridden 50 in a row before I show up in Vegas.”

What mentally do you to prepare for the grueling 10 rounds of the NFR?

Frost: I prepare physically and just try to re-experience the feeling of making perfect rides every day and that makes me confident in my abilities and allows me to just react to each situation as it arises.

Do you study video?

Frost: I watch my good rides, and rides of Lane Frost, Denny Flynn, Sage Kimzey, Cody Teel, and Michael Gaffney.

Do you have a ritual before getting on?

Frost: Yes, I just always warm up and stretch and go through the same procedure, I guess that's important so a guy doesn't forget to put his spurs on or something!



What injuries have you suffered this year and how are they affecting you now?

Frost: I banged up my right knee in Fort Worth back in February, and then twisted my left knee in March. I ended up having pretty bad Meniscus tears in each knee and I had them both scoped on May 18th. They are completely healed now and do not bother me whatsoever.

How do you deal with the pressure of the social schedule in Vegas with appearances, signings, and family?

Frost: Pressure is self-inflicted, I truly enjoy the time I get to spend representing the brands I endorse Wrangler Shirts & Jeans, Justin Boots, Boyd Gaming, and Big Country Farm Toys, and having my close friends, my family, and my girlfriend in Vegas with me means the world to me because they are the ones who have supported me and helped me to be my best all year even though they aren't able to be with me all year and it is very rewarding to get to have them with me for 10 of the most important days of the year so I spend as much time with them as I can.



“I think the key to success at the WNFR is making sure it’s about bull riding when I crawl down in the chute, as long as it’s about bull riding then I am in the right frame of mind to be successful.”


Professional Highlights

2015 Highlights

• Won the RAM National Circuit Finals Rodeo (Kissimmee, Fla.)

• Won the Kitsap Stampede (Bremerton, Wash.)

• Won the Cattlemen's Days (Gunnison, Colo.) Awards

•  Won the Linderman Award in 2014