Mahindra USA and Championship Bull Riding Double Down on Fun


CONTACT: Susan Moriarty




Tractor Giveaway And Entertainment For Customers At J5 Tractors In Conroe

HOUSTON, TX (September 18, 2015) – As part of its sponsorship of Championship Bull Riding (CBR) for the 2015 season, Mahindra USA and J5 Tractors will be hosting an open house on Saturday, October 3, 2015, and giving away a tractor to a qualified landowner. Customers are invited to take part in the Mahindra/CBR Double Down event. Mahindra, the number one selling tractor brand in the world based on volume, is traveling the Road To Cheyenne Championship with CBR for an eighth season as a sponsor of the organization.

What: Mahindra/CBR Double Down Event & Tractor Giveaway

When: Saturday, October 3, 2015, 10 am - Noon

Where: J5 Tractors, Inc., 12087 105 East, Conroe, TX 77306

(Event is open to the public.)

The Double Down event, is an opportunity for customers to win a Mahindra eMAX 22 Shuttle tractor equipped with a front-end loader. The tractor will be given away by a drawing during the event; customers must be present to win. In addition, Mahindra customers have the opportunity to meet CBR bull riders, the Mahindra Young Guns, for an exclusive autograph session, win Mahindra merchandise and tickets to the CBR event. Local FFA students will be at each Double Down event, working and interacting with their favorite bull riders.

“Through Mahindra’s partnership with CBR, we support and celebrate these dedicated, determined and disciplined athletes. Their work ethic is an inspiration to us all and especially to our youth, which is why we bring our relationship with the FFA to Double Down events,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “Our CBR sponsorship gives us the opportunity to work closely with Mahindra dealers to support their business and is a natural reflection of the passion and perseverance of Mahindra owners as they work the land they love.”



About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.9 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas, based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels (97%) and strong customer referrals (98%). Mahindra USA now has five distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 105HP with over 40 model offerings – and include the revolutionary Max and eMax series tractors. The Mahindra Max 24 leads the way in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. Combine the superior performance of a Mahindra and the peace of mind of a STANDARD 5 year limited powertrain warranty and you have a rugged workhorse at your disposal.

Mahindra entered the utility vehicle market in early 2015 with the introduction of the mPACT XTV series models designed to haul more, tow more and go more. These industry-redefining models are made in the US from the ground up and feature industry-leading hauling capacity, towing capacity and ground clearance, in addition, to a STANDARD 3 year limited powertrain warranty. The mPACT XTV series are available in 750cc gas and 1,000cc diesel versions.

To learn more about Mahindra USA, please visit

To learn more about Mahindra mPACT XTVs, please visit


About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Ruzbeh Irani

Chief Group Communications and Ethics Officer

and Member of the Group Executive Board

Mahindra Group

Phone: +91 22 2490 1441