$30,000 Prize Money Lures World Champion Bull Riders to Mercedes

South Texas bull riding fans it is time to mark your calendar for October 17th.  If you like high energy, live action, 8 seconds at a time then CBR has just the thing for you! Championship Bull Riding (CBR) is making history as it brings the fifth stop of the 2015-16 televised “Mahindra Road to Cheyenne” tour to Mercedes, Texas. CBR will offer the diehard bull riding fans of South Texas the opportunity to see great bucking bulls and bull riding action in addition to a concert featuring three leading Texas entertainers.  Chris Marshall’s band will kick off the evening’s activities with a tailgate party, comedian and television host Chad Prather will entertain during the intermission, and following the bull riding, fans will enjoy the music of Costello and Madelyn Victoria.

“It is a rare opportunity for the local fans to see the #1 bull rider in the world that just rode five of five bulls in Cheyenne, with a broken ankle, to win his second World Champion bull riding title,” said Chief Executive Officer and Bulls On the Border Bash, producer Benny Cude.

24 elite bull riders will travel to Mercedes, Texas in an attempt to unseat CBR World Champion and #1 ranked bull rider Cody Teel of Kountze, Texas. Sage Steele Kimzey, the PRCA, 2014 World Champion and current leader, will be gunning for Teel and the rest of the field, but both will have to get past local super star Juan Alonzo.

Juan Alonzo from Weslaco, Texas, a veteran of the U.S Army, who is pursuing his dreams of being a professional bull rider after serving in the Middle East, burst onto the CBR bull riding scene as a rookie last season and crawled his way to the top 10 where he parked for the season. He was impressive at the CBR World Finals in July, posting the highest score to win round one.  Alonzo went on to ride three of four of his draws at his first CBR World Finals appearance to finish fifth in the average.  

The Ed Payne Motors “Bulls on the Border” Bull Bash held at 8 PM at the Mercedes Livestock Show Arena located at 1000 North Texas Avenue. Saturday night’s lineup kicks off with the Chris Marshall tailgate party on the main stage followed by the bull riding and the concert. Doors open for the tailgate party at 6:00. The bull riding action gets underway at 8 PM with the top 24 bull riders in the world doing their best to stay on for eight seconds in round one so they can advance to the Semi Finals. The 12 top scores get to ride in the Semi Finals with the best four advancing to a Shootout Round where the bulk of the $30,000 in prize money is paid.

DATE:    Saturday, October 17, 2015 

TIME:    8:00 PM

                Tailgate Party with Chris Marshall from 6:00 - 6:45 pm on the main stage

                Doors open at 6:00 pm; Costello/Madelyn Victoria Concert following Bull Riding

LOCATION:    Mercedes Livestock Show Arena, 1000 N Texas Ave, Mercedes, TX 78570

TICKETS ON SALE:    The Boot Jack and

                Reserved - $ 35.00 Presale $40.00 at the gate

                General Admission - $ 20.00 Presale $25.00 at the gate

Tuff Hedeman, Cody Teel and Juan Alonzo are available for media interviews upon request.  Contact Leigh Ann Schroeder 940.902.1112.