Frost Embraces Championship Bull Riding

To say Joe Frost’s career is on the fast track is an understatement.

The 6’0”, 180-pound bull rider bought his PRCA permit on June 12, 2013, a day after his 18th birthday, is the second cousin of the late World Champion Bull Rider Lane Frost, and has won over $200,000 as a professional athlete.  

Frost won the 2010 Utah state high school all-around champion, and the 2011 Utah high school bull riding champion. 

In 2010, twenty nine years after Lane Frost won the National High School bull riding championship, Joe Frost, son of Lane’s cousin Shane, won the title. Frost, grandson of Clyde Frost’s brother Joe, then steered his rodeo career onto the college rodeo scene riding bulls, steer wrestling and roping calves for Oklahoma Panhandle State. He recently graduated and will compete in his fourth and final National Intercollegiate Rodeo Finals this summer before arriving in Wyoming for Cheyenne Frontier Days Rodeo and his first shot at the Championship Bull Riding World Finals.

“I have made a priority for the college rodeo schedule, that is how I was able to get an education and it is important to me to honor that commitment, and I am excited to compete for the College finals title.”

Frost who qualified for the CBR Finals after winning the CBR Road to Cheyenne tour event in Bossier City in March, had this to say upon hearing he was selected to compete, “I knew I was right on the bubble only getting to go to one event during the regular season, with my college rodeo schedule, I was really hoping I would make it, really excited to hear that I had made it. It should be a lot of fun, I have not been before and real excited to go.”

Frost is spending his first weeks after school recovering from sore knees, but plans to be back on the road trying to win money for the PRCA standings between the college finals and Cheyenne. Keeping in shape is a priority to the Utah native and says the ranch work at home in Randlett will help as will a full summer rodeo schedule. 


We followed up with Joe after he received word he would be competing in the CBR World Finals at Cheyenne Frontier Days. He had this to say:

Have you been to Cheyenne before?

JF: This is my third trip to Cheyenne as a competitor in the PRCA rodeo. I have won a little day money before in Cheyenne but have not won much there.


How is it to ride in the arena where Lane lost his life?

JF: To me it is more about where Lane, Uncle Clyde and my grandpa won money in Cheyenne, not where Lane died. I am proud of the entire family rodeo history, in the 1960’s and 70’s Clyde and my grandpa won money at the big ones. Grandpa Joe and Uncle Clyde in bareback and saddle bronc, my dad (Shane Frost) and Lane rode bulls.”


Who are your Mentors?

JF: I never knew my grandpa, he died four years before Lane, but my mentors are my dad Shane Frost, Denny Flynn, Don Gay and Joe Beaver. Robert Etbaurer (rodeo coaches) Craig Lathan have been a big influence on my career as well.


Any advice from Tuff Hedeman?

JF: He called and told me that they (CBR) are good events and the CBR would give you the opportunity to work around the PRCA schedule and wanted to provide additional good events to win. When I am at the events I just focus on my job which is riding bulls. It is exciting that Lane and Tuff were as close as two friends could be, and what they had in common was their competitive nature. 


What do you like about the CBR?

JF: What I loved the most about the CBR, there was no competition against the PRCA and other organizations, just like Tuff said when he called me, “We want to give you an opportunity to make more money”.  I love the history of the PRCA, the history of the PRCA rodeos is so important and I respect the fact that he CBR works around the PRCA schedule and makes it so we can get to the events. I really liked the atmosphere of the CBR and it made me want to be part of it.


Making his first appearance in the CBR World Finals during Cheyenne Frontier nights, Joe Frost will walk past the statue of his cousin Lane on his way to the infamous Frontier Park arena where he will stand on the dirt for the first time and shake the hand of his cousin’s best friend, Tuff Hedeman, before putting his rope around five bulls in hopes of winning the CBR World Finals. 

Joe was born in 1992, almost three years after Lane was killed on Sunday, July 30, 1989, after his 8-second ride atop Taking Care of Business.

“You hope when we're asked about Lane that we can carry on what his life meant and what he meant to people. Even people who just met him one time.” Said Joe’s father Shane in a previous interview.