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08.05.2014
Mahindra USA Continues 20th Year Celebration with Red Tag Sale

FOR IMMEDIATE RELEASE
CONTACT: Susan Moriarty
713-539-0066
Susan_Moriarty@RichardsCarlberg.com
 
MAHINDRA USA CONTINUES 20TH YEAR CELEBRATION WITH RED TAG SALE
Special Savings As A Thank You To Loyal Customers and Dealers
 
HOUSTON, TX (August 4, 2014) – Continuing the celebration of its 20th Anniversary, Mahindra USA offers special discounts of up to $4,200 off a tractor purchase or the option of 0% financing for up to 84 months. In addition, customers can receive an extra $300 rebate when purchasing a “Power Package,” which includes a qualifying Mahindra tractor and two Mahindra branded implements through local dealers. The 20th Anniversary Red Tag Sale is available at all Mahindra dealers between August 1 and September 30, 2014.
 
Mahindra USA, the world’s number one selling tractor brand based on volume, offers special pricing and financing on its entire line of tractors including the newly introduced eMax and mPOWER 75 series as well as the workhorse Max series of tractors.
 
“Mahindra is proud to celebrate our 20th anniversary in North America and we thank our dealers and customers for our success.  Mahindra is the fastest growing tractor brand in North America, a testament to our customer-first and dealer-first philosophy that is at the core of everything we do,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “The Mahindra Red Tag Sale celebrates its 20th anniversary with even greater savings as our way of saying thanks for 20 incredible years.  We look forward to many, many more.”
 
Highlighted models during the Red Tag Sale, the mPOWER 75, 3550, 4550, 5555 and 4565 tractors, all feature a diesel oxidation catalyst (DOC) unique to the Mahindra mCRD™ engine. The mCRD engine is a lower cost, low maintenance solution to meet the Tier IV emission standards. The DOC eliminates the diesel particulate filter, resulting in no backpressure monitor or filter cleaning for greater protection and no operator involvement.
 
For complete information about the special offers available during Mahindra’s 20th Anniversary Red Tag Sale, go to www.mahindrausa.com.
 
About Mahindra USA
Mahindra USA (MUSA) is part of the US $ 16.5 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra 
Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. 
 
To learn more about Mahindra USA, please visit www.mahindrausa.com.
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About The Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
 
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
 
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
 
Visit us at www.mahindra.com
 
For further inquiries please contact:
Ruzbeh Irani                                        
Chief Group Communications and Ethics Officer
and Member of the Group Executive Board
Mahindra Group                                           
Phone: +91 22 2490 1441   
Email: group.communications@mahindra.com
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