It’s All in a Night’s Work

It’s All in a Night’s Work

Championship Bull Riding Invites Fans to Vote for the 

2014 Evan Williams Bourbon Bullfighter of the Year

Every cowboy who enters the arena On the Road to Cheyenne tour owes his safety and well-being to three very tough, brave, and smart men who are known as the Evan Williams Bourbon Bullfighters for Championship Bull Riding. These men are not clowns they are safety men on site to protect the life of the bull rider before, during, and after the eight second ride.

Each year the fans vote for the bullfighter they think has displayed extraordinary effort in the line of duty. 

Voting begins today for your favorite Bullfighter on and will continue until midnight on July 7, 2014. The winner will be announced on July 20, 2014 from the CBR World Finals Awards Ceremony at Cheyenne Frontier Days in Cheyenne, Wyoming. The nominees are as follows in alphabetical order.




Matt Baldwin   


PERSONAL: Height: 6’1” Weight: 187 
Age: 38     
Hometown: Sylvania, AL  


“Brushes with death” are something he counts on a weekly basis, with a smile. He has a taste for the extreme and is known for his slow southern drawl, boyish smile and easy personality. Matt is one of the original bull fighters from the origin of CBR and fought bulls at the first CBR event produced in 2001.  He has been facing off against bulls for nearly 22 years and is one of the most respected and highly regarded bull fighters on the professional circuits. Matt is known for his respect for the bucking bulls as athletes and views them as co-workers.  Baldwin is known as fearless, wearing no protective gear or padding. With too many injuries and broken bones to count, Matt is known to have stepped into the arena to work with broken ankles, toes, fingers and ribs. 

Craig Check 


Height: 5’8’ Weight: 165
Age: 35
Hometown: Tomah, Wisconsin 


After a brief career riding bulls, Craig Check jumped into the arena to help his brother Cory during a practice session. Seventeen years later he joined the CBR “On the Road to Cheyenne” bullfighter crew for the second consecutive year.  Craig got his start by attending the bullfighting school of Mike Matt, former 3 time Wrangler World Champion Bullfighter from Billings Montana. Check, the newest member of the CBR Cowboy Protection Agency, is no newcomer to the business. His resume includes fighting buckers at the National Federation of Professional Bull Riders; PRCA Dodge Great Lakes Circuit Finals; Bull Riders of American and the Dodge World Toughest Rodeo competition. When he is not fighting bulls he is a foreman for the Kraemer Company where he claims his job keeps him in fighting shape. Roping and training horses are his hobbies as well as keeping up with two horse loving daughters, Cheyenne and Caylee, with his wife Beth. Check admits he has been lucky only suffering minor bumps and bruises and claims his worst injury was a broken wrist.  

Brandon Loden


Personal:  Height: 6’5” Weight: 175
Age: 28
Hometown:  Weatherford, Texas


It all started outside Carthage, Texas when Terry Williams threw him out in the arena one day when they were in a bind for a guy to fight bulls. By the end of the day, Williams had spotted some real guts and talent in the young man originally from Gilmer, Texas.

“I knew that day he was gonna be good. He had the “IT” it takes to be a good bull fighter, and I told Tuff (Hedeman)  that they needed to give him a go on the CBR Tour, “ says Williams.

In the six years he has been on the CBR Tour, Loden had literally put it all out there for the bull riders. Never worrying about his own well-being. He has fought through serious injuries to be in the arena because it is what he loves to do.

“I can’t imagine doing anything else in the world. This is it, it is what I love to do and I wouldn’t have it any other way. It doesn’t matter if I’m in pain, I want to be there to help these guys out. A lot of them are my friends, and no matter what I want to always have their back, “stated Loden. “It’s not a one man show out there in the arena you have to have a good team.” Loden has other big responsibilities, besides looking out for bull riders he works full time on the CBR production crew and is a father of 3. He would say that being a father is the most important work he does and keeps him the busiest.

Evan Williams Bourbon and Championship Bull Riding (CBR) have been working together for several years. Evan Williams Bourbon is prominently featured as the sole sponsor of the bullfighters, the costumed personnel who protect the bull riders, outfitted in Evan Williams Bourbon logoed uniforms the bullfighters are in the ring for every ride. “We too appreciate the hard work and athleticism that it takes to compete in this sport. That’s why Evan Williams is in the center of the action as the Official Bourbon of the Championship Bull Riding tour.”

If you have experienced a bull riding event, then you saw the guts, grit and fierce determination of the Evan Williams Bourbon bullfighters. The bullfighters can be seen in action on television all summer long at 6 pm every Sunday on Fox Sports Network (FSN).

Evan Williams is the flagship bourbon brand of Heaven Hill Distilleries, Inc., the nation’s largest independently owned and operated distilled spirits producer and the world’s second largest holder of aging bourbon. 

For more information contact Leigh Ann Schroeder - 940.902.1112 or or