Bounty Bull Selected for the RAM Country of Del Rio Truck Giveaway

  Bounty Bull Selected for the RAM Country of Del Rio Truck Giveaway

The 37th George Paul Memorial Bull Riding sponsored by RAM Country and presented by Bud Light

FORT WORTH, Texas – April 23, 2014 - Keep one thing in mind as the Friday night performance of the 37th George Paul Memorial Bull Riding gets underway: it is the only bull riding competition on the Championship Bull Riding (CBR) Road to Cheyenne Tour that awards a truck for riding a bull.

The stakes are high this weekend in Del Rio, the last stop of the CBR regular season tour, and the bounty bull is not just any bull. It is 8043 Penny Lover from Benny Cude’s Seven Rockin X Ranch. The unridden Penny Lover will make the trip from Priddy, Texas to the Val Verde Fairgrounds where he will await yet another attempt by a CBR cowboy to last the required eight seconds.

The cowboy with the highest marked ride score in the first round will be awarded the opportunity to attempt the bounty bull. If he makes the eight second whistle on Penny Lover he will be handed the keys to a RAM 2500 fully loaded diesel truck provided courtesy of RAM Country of Del Rio. Dealership owner, Nick Khoury, has been the title sponsor of the George Paul Memorial Bull Riding for 15 years and explains his interest in bringing this extreme sporting event to Del Rio.

Ask why he continues to sponsor the world famous event his reply is simple. “I appreciate the athletic ability of these men and they do it knowing their time to compete is limited by age and ability. I don’t give anything away to these guys. They earn the chance to ride the Bounty Bull on Friday night if they have the highest score of all 40 riders.  The Bounty Bulls aren’t unrideable; they are just extremely hard to ride.” When asked if he pulls for the bull or the rider his answer is short. “The rider.” He continued, “Two years ago I had the pleasure of awarding a Ram truck to the rider who bested the Ram Bounty Bull. I was happy for weeks afterward because I had been able to help a guy get down the road in a dependable truck that meant a great deal to him and his wife and their soon-to-be-born child. I hope to have that feeling again this year knowing I helped a young professional bull rider perhaps achieve his dream of becoming the Championship Bull Riding 2014 World Champion.”

April 25 & 26, Friday and Saturday nights at 8:00 PM are performance times for the 37th George Paul Memorial Bull Riding. Tickets may be purchased by debit or credit card by phone, 830-775-9595 or in person or at the George Paul Memorial Bull Riding office at the Val Verde County Fairgrounds. 2006 N. Main Street, Del Rio, Texas.

For more information contact:

Leigh Ann Schroeder 


About Championship Bull Riding –

Located in the historic Stockyards of Fort Worth, Texas, Championship Bull Riding (CBR) is an organization dedicated to promoting and preserving the very best elements of the sport. Under the direction of bull riding icon Tuff Hedeman, CBR has grown into an organization that works to put the best riders on the best bulls, delivering world-class qualified rides. Bull riders start in the Horizon Series earning points to move onto the elite Road to Cheyenne Tour.  The Road to Cheyenne Tour culminates in July in Wyoming at the legendary Cheyenne Frontier Days where the world champion earns a $100,000 bonus. The CBR Bull Team Challenge is also part of the tour events where stock contractors bring their best bulls and compete for annual cash prizes that total over $1 million. Providing opportunities for contestants, stock contractors, fans and sponsors CBRR is featured at over 70 venues across the United States with national television programming on the Fox Sports Networks for 26 consecutive weeks beginning in May in prime time. For more information visit or call 817-626-BULL (2855).