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05.08.2013
Championship Bull Riding Welcomes Two New Members to Strategic Partnerships Team

Following the recent addition of StarSports, Inc. to the CBR Sales and Marketing team comes the announcement Championship Bull Riding (CBR) has added two new team members to their growing roster. Michael Dixon and Ben Cambra join the Strategic Partnerships Team effective immediately.
Mr. Dixon comes from a familiar western lifestyle background. He previously led the National High School Rodeo Association as their CEO. His focus will be tactical planning and management for CBR partnerships. His strengths in brand management and partnership implementation lend to a strong unit within the marketing sales team.
Mr. Cambra brings many years of experience in sports television having worked in an executive role in telecasts on a host of networks including ESPN, CBS, FOX, and CNBC.  Mr. Cambra possesses vast experience in sales and sponsorship in all types of media including digital, mobile and social. Other attributes he brings with him to the CBR are his expertise in contract negotiations, sponsorship activation within a national televised show and his vast knowledge of partnership fulfillment. In addition, his robust knowledge of business development will enhance the goals of this newly formed team.
“This is a new era in CBR,” stated Benny Cude, CEO. “We have a world class production and a solid television deal. I’m proud of this Strategic Partnerships Team we have built and I know they will be the ones to drive this vehicle into the future and open up a realm of opportunity.”
 


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