Mahindra Max Moment


This week at the 2012 CBR World Championship at Cheyenne Frontier Days, fans got to experience the Titan Machinery Mahindra Max Moment when 3-Time PRCA World Champion, J W Harris got a shot on the Bounty Bull, Ropin Dreams, owned by Danny Reagan.

Harris successfully rode the bull for a crowd pleasing 93 points - in turn, winning the revolutionary new Mahindra Max Tractor valued at over $15,000! Harris will have no problem putting his new “Max” to great use.

“I own my own ranch in Texas and this great tractor will really come in handy. This was a once in a lifetime opportunity to ride this bull, for this prize at the Daddy of em All in Cheyenne and I want to thank Mahindra Tractors and CBR for a great night,“ stated Harris after his win.

Among the thousands in Cheyenne to witness the event, were several dedicated team members from Mahindra USA, which is headquartered in Houston, Texas. "It was exciting to be a part of the CBR World Championship with the Mahindra "Max Moment," putting the best rider, on the best bull for the chance to win the industry’s best tractor," said Mani Iyer, President of Mahindra USA.  "The highlight of the evening was watching JW Harris Rise to the occasion and, accepting no limits, successfully ride the previously un-ridden bull, Ropin Dreams, to win the Mahindra MAX.  I enjoyed handing over the keys of the Mahindra Max tractor to JW along with the assurance that Mahindra MAX is as strong as a bull, but definitely a lot more comfortable to ride.”

"Mahindra USA's five-year sponsorship of CBR, continues to grow and evolve with the sport," said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. "We are proud to be CBR’s second longest tenured sponsor and the addition of Mahindra's "Max Moment" at the CBR World Championships demonstrates our commitment to developing innovative partnerships that are meaningful to our customers and CBR fans!"

Scott Davis, of CBR concluded, "Mahindra Tractors is one of our longest-tenured partners.  Mahindra has been here for the evolution of CBR, dating back to our days on Outdoor Channel, through RFD-TV, GAC and now to FOX Sports Network. The opportunity to offer one of our riders a chance to ride for Mahindra's newest product – the 25HP Mahindra Max - was something that we were really excited to activate at the 2012 CINCH CBR World Championships. That type of activation and product integration is what Brands are now seeking through sponsorships with sports properties. CBR is proud to activate such a program for a great partner like Mahindra Tractors – we look forward to doing more like this with all of our partners in the future".
About Mahindra USA
Mahindra USA (MUSA) is part of the US $ 15.4 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 83HP – and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA’s Farm Equipment Sector, please visit
About The Mahindra Group
About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 

A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.
Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor