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02.02.2012
MAHINDRA USA UNVEILS REVOLUTIONARY MAHINDRA MAX™

More than 600 Dealers, Staff, and Partners Gathered from Around the World Are First to Test-drive “Max Performance, Versatility and Value” 

 More than 600 Mahindra USA tractor dealers, staff and partners from around the globe were on hand today as the number one selling tractor brand in the world based on volume unveiled the revolutionary new Mahindra Max™ series, comprised of the Mahindra Max 22, the Mahindra Max 25 and the Mahindra Max 28 XL. The official launch of the new models came after a two-week cyber-introduction on MahindraMax.com, a microsite Mahindra employed to give daily updates on this exciting new line. The game-changing series, including the first real tractor in the subcompact category and the introduction of a never-before-seen mid-compact model, will be available in dealerships later this month. In addition, the farm equipment giant will be introducing the models to media and the rest of the industry at the World Ag Expo in Tulare, California February 14-16 and at the National Farm Machinery Show in Louisville, Kentucky February 15-18.

"The competition is scared, but our customers have been patiently waiting for the arrival of the new Mahindra Max,” said Rick Wallace, owner of Wallace Tractor and Equipment in Jefferson Township, Pennsylvania. “The new Max will change the way the consumer looks at a subcompact tractor. Finally, a subcompact tractor with real tractor capabilities."

Each model in the Mahindra Max series features a full-length tractor frame that will allow users to install a backhoe at any time.  In addition, a wide range of attachments and implements are also available for maximum versatility, including a drive-over mowing deck, snow blower, blade, broom, and the highest capacity loader on the market.

“Value means everything to my customers, and the new Mahindra Max series delivers,” added Dale Dubay, owner of Dubay's Tractor Center in Danielson, Connecticut. “The Mahindra Max 22 and 25 models will most definitely set a new standard of performance, versatility, and ease-of-use in the subcompact category, while the Mahindra Max 28XL’s combination of compact tractor performance in near compact size is something that has never existed before. My customers are going to be very pleased with this line-up.”

CBR President will appear briefly at the Mahindra USA National Dealer Meetings today Thursday February 2, 2012 in support of the launch and Mahindra Tractors partnership of CBR.

ABOUT MAHINDRA: Mahindra USA (MUSA) is part of the US $ 12.5 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.  Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.
 


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