Wes Bruce Talks Partnerships and Friendships

The 2012 CINCH CBR Tour has officially started and CEO Wes Bruce talks about partnerships and friendships and how they are the backbone of a successful organization.

“The new season of Championship Bull Riding (CBR), ‘The Road to Cheyenne’, began this past weekend in Hobbs, New Mexico. The sold out arena, the excitement level of fans and CBR personnel and the outstanding production of the event itself are all indicators that CBR is on the fast-track to achieving its goals for 2012.

Along with the new and exciting changes happening at CBR, many of the elements of our company that have propelled us to the forefront of our industry over the past few years remain consistent. Corporate partners like CINCH, Mahindra, Evan Williams, WW Livestock, Henry Rifles, Palace Station Hotel and Casino, Hy O Silver, Neckover, Knox Oil Supply, and Billy Bob’s Texas have supported CBR for years and are the foundation on which we have built our success. We are pleased that these companies have chosen to continue their support in 2012 and we thank them for the friendship they have extended to the entire CBR organization. Quite simply, we would not be where we are today without them.

 CBR is currently in negotiations with several new corporate and regional level partners as more companies recognize the benefits CBR has to offer. I hope our CBR fans recognize the importance of these corporate relationships. It is expensive to produce quality events that our fans want to see around the country and televise them on a network as big as Fox Sports Network. It cannot be done without the support of corporate America. I encourage our fans to support our corporate and regional partners with their business. It is truly a “win-win” situation for all of us.