CEO Wes Bruce Reflects on the Business of Championship Bull Riding

As the beginning of the 2012 CINCH CBR Tour “Road to Cheyenne” draws near- CEO Wes Bruce reflects on the business of Championship Bull Riding and what he sees as the most pivotal time in the history of the company.

“In 2012 Championship Bull Riding, CBR will enter into its eleventh year of business. It is thrilling to witness how far we have come and how CBR has developed in this past decade.

Within the last few years CBR has evolved and established itself as one of the top professional level tours in the sports industry. We have branded our product as a name now widely recognized. We created concepts such as the Palace Station Million Dollar Bull Team Challenge so that stock contractors can compete for millions of dollars with their great bucking bulls. The Horizon Series tour, the CBR equivalent to Triple A baseball, has grown from 30 events in 2010 to over 300 in 2012. CBR also secured “The Daddy of Em All”, Cheyenne Frontier Days, as host of the 2012 CBR World Championships. All of these things combined continue to enhance CBR’s product and provide better opportunities for riders, stock contractors and fans. It has also attracted a network like Fox Sports Network (FSN), which will air 26 consecutive weeks of primetime CBR action beginning in late May. With a potential reach of almost 90 million homes, this new multi-year agreement between FSN and CBR is the biggest television deal in the history of our industry.

In 2012, CBR will become the most consistent bull riding television program with the most ideal viewing times in the rodeo or bull riding industry, which will allow current and future CBR fans the best opportunity to enjoy our sport. The new agreement with FSN will allow CBR to reach more households, on a more consistent basis, than any other bull riding or rodeo programming on the air. We will also begin airing broadcasts internationally to several other countries around the world through our partnership with FSN.  We anticipate a continuation of the growth in popularity of CBR with all of the additional exposure we will receive through our new television partnerships.

2012 will be an exciting new chapter in CBR history. Legendary CBR events such as the George Paul Memorial, now in its 35th year, and the Tuff Hedeman Championship Challenge, which celebrates its 20th year this season, will continue their historic journey while newer events will develop to the same great levels. Riders will become World Champions. Bovine athletes will become World Champions. New legends will be made and talked about for years to come and CBR will continue to encourage and celebrate those achievements as we enter into our second decade of milestones”.