CBR CEO Wes Bruce Guest Speaker at Western Wishes Event

CBR CEO Wes Bruce Guest Speaker at Western Wishes Event 


CBR CEO Wes Bruce was asked to speak at the 2011 Western Wishes Meet and Greet on Sunday, December 4


during the Wrangler National Finals Rodeo (WNFR) in Las Vegas, Nevada. The event took place at the South


Point showroom and Mr Bruce updated the guests on the recent media agreement beteen the CBR and Fox


Sports. Western Wishes founder, Donnalyn Quintana, wanted Mr Bruce to make the exciting announcement


himself. Over the last four-five years, Western Wishes has had ties with Championship Bull Riding and their


members, who have supported the fulfillment of many wishes for many special kids. Among those in attendance


with Mr Bruce were CBR President Tuff Hedeman, former World Champion Bull Rider Charles Sampson, former NFR


qualifier AJ Swaim, the late Lane Frost's parents Clyde and Elsie Frost, Actor/Director Luke Perry, 2011 American


Idol finalist John Wayne Schultz, etc. There were five Western Wishes children from the Midwest, Oklahoma and


Utah Chapters as well.


The Western Wishes Meet and Greet was also the event at which Lisa Bolin, owner of Cowgirl Tuf, presented a


check for nearly $38,000; the result of a "On A Wing And A Prayer" jean campaign, benefitting Western Wishes. 


Cowgirl Tuff sold over 7,500 pairs of the jeans.


The 2011 WNFR was the platform for the first annual Western Wishes Conference, where 12 chapters converged


to share information and highlight their year's chapter wishes. The WNFR is the yearly event at which Western


Wishes children celebrate their personal victories over illness, injury and other obstacles in their lives. 


Western Wishes looks forward to continuing to build upon a strong relationship with CBR through youth


ambassadorship programs, special events, and wish fulfillment. Tough CBR competitors have always served as an


inspiration to kids who are fighting their own day-to-day battles.


Leaving a Legacy Of Goodwill The Cowboy Way!

Dedicated to children and young adults faced with adversity who live and appreciate the western way of life. Western Wishes celebrates the courage, spirit, and determination of these individuals by granting wishes and highlighting accomplishments.

Western Wishes recognizes that chosen recipients can inspire others with similar conditions to find hope and strength to make the best of their situation. Western Wishes initiates, furthers, and supports events and actions that facilitate such inspiration.