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07.11.2011
CAPTAIN MORGAN ROUNDS UP CONSUMERS’ KEYS DURING CHEYENNE FRONTIER DAYS

Cheyenne, WY – July 7, 2011 – Captain Morgan and the Laramie County Liquor Association (LCLA) announced today the return of the Captain Morgan “Safe Rides Home” designated drivers program during Cheyenne Frontier Days.

 

Beginning July 21st, the Captain Morgan brand will distribute 3,500 “Safe Rides Home” taxi vouchers to adult consumers during Frontier Days at nearly 30 participating Cheyenne-area establishments throughout the 10-day festival, which can be used with local transportation providers Capital City Cab, Cowboy Shuttle and T I Shuttle.

 

The brand distributed more than 1,000 vouchers during last year’s Frontier Days, during which the city of Cheyenne said DUI arrests dropped by 50 percent compared to 2009.

 

“During Frontier Days, the Cheyenne population more than triples in size, so with more people on our roads and in our great restaurants and drinking establishments we want to make sure our guests are enjoying all the festival has to offer and doing so responsibly,” said Alf Grzegorezczyk, President of the Laramie County Liquor Association (LCLA). “The Captain Morgan ‘Safe Rides Home’ program provides all Frontier Days visitors a valuable designated driver option and we hope everyone takes advantage it.”   

 

Each voucher has a maximum value of $7, which funds rides anywhere within the Cheyenne city limits, and can be used through August 31st – ensuring that Cheyenne residents enjoy a safe summer long after Frontier Days comes to an end.

 

“Last year’s ‘Safe Rides Home’ program made an undeniable impact in the local community during Frontier Days and this year we’re aiming to distribute more vouchers than ever before,” said TJ Keighley, Captain Morgan Marketing Manager. “Responsible drinking is always top of mind for the Captain Morgan brand, so we encourage all adult consumers to enjoy our products responsibly and when you do, always arrange for a safe ride home."

 

Additionally, the Morganettes will be in attendance at the Championship Bull Riding events on Monday, July 25th and Tuesday, July 26th distributing “Safe Rides Home” vouchers, with the Captain himself making a special appearance at Tuesday night’s event.

 

Vouchers can also be picked up at the Depot Visitor Center (121 W. 15th Street, Ste. 202) at any time during Frontier Days.

 

Eligible consumers must be 21 or over.  Vouchers have no cash value and are non-transferable. Each voucher is good toward $7 of the total fare. There are no refunds for unused portions, and the voucher does not count towards driver gratuity. 

 

As always, Captain Morgan reminds consumers to drink responsibly – Captain’s Orders!

 

About Diageo

 

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

 

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

 


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