Las Vegas, NV (February 10, 2010)
Championship Bull Riding, Inc. (CBR) of Fort Worth, Texas and Frontier Rider Productions, Inc. of Las Vegas, Nevada are pleased to announce development on a new reality television series featuring the CBR bull riders. Frontier Rider Productions in association with Whirlwind Productions, LLC will begin preliminary filming for Season 1 on February 12 & 13, 2010 at the “Tuff Hedeman West Texas Shootout” in El Paso, Texas.

The television series will follow a group of professional bull riders as they struggle with the rigors of competing within the Cinch CBR Tour presented by Mahindra Tractors all the while coping with the pressures of life.  The docu-reality based show will focus not only on the Bull Rider’s lives, but on their spouses, children, girlfriends, family, friends and their hometown as they all share in the long, often-rocky journey.

CBR, Inc. is one of the leaders in the “Real Cowboy Sport” of bull riding with legendary Texas Cowboy Hall of Famer and 4x World Champion Bull Rider Tuff Hedeman, who currently holds the title as President of the organization.  The series titled “CBR Presents the Bull Rider” is especially designed for the non-rodeo fan.  The television show will give insight into the world that surrounds the bull rider from family, friends and home town experiences to the exciting and often dangerous world of bull riding.

Members of the working press and media are invited to the announcement:
  
Who:  Championship Bull Riding, Inc.
What:  Reality Television Show Announcement
Where:  El Paso Coliseum
             4100 East Paisano Drive 
             El Paso, TX 79905-4324
             (915) 534-4229
When:  Friday, February 12, 2010, 7:00 p.m. ~ 8:00p.m.

CBR Presents the Bull Rider Website