CBR Welcomes Laredo Conversions as its Corporate Partner

Championship Bull Riding, Inc. would like to welcome its newest Corporate Partner, Laredo Conversions of Mansfield, Texas. Laredo, a subsidiary of Unique Conversions, Inc., will ring in the New Year as the "Official Truck Conversion Company of the CBR".

Laredo's parent Company, Unique Conversions, has been in business over 25 years. Located in the heart of horse country, Laredo Conversions is the premier converter in the equine industry. Specializing in Chevrolet and GMC C4500, 5500 and 7500 crew cab haulers and Chevrolet/GMC 2500 and 3500 pickup conversions. Laredo Conversion converts over 600 GM trucks annually and is the only General Motors Special Vehicle Manufacturer to specialize in the equine hauler industry. Laredo is also an approved Up-fitter/body builder for Ford, Dodge, Freightliner and International.

With the resounding growth of the Bucking Bull Breeding Industry, Laredo began to diversify its marketing to include individual Bucking Bull Breeders and Owners all over the United States. Byron Mitchamore, President, Laredo Conversions said, "We see a huge future growth potential in this market and are excited to be a part of it through our partnership with the CBR." Much like the Equine Industries of Racing and Cutting, the Bull Breeding business is sweeping the Western Lifestyle market as individuals learn they can breed, raise or hold ownership in their own professional Bucking Bull.

"We are excited about our new partnership with the premier truck converter in the industry and through the CBR's involvement with the National Bucking Bull Association (NBBA) it will allow Laredo Conversions to directly touch an even larger market of livestock owners than ever before", said Rusty Creech, CBR's Chief Operating Officer.

For more information on Laredo Conversions visit or call them at 817.477.5251

About Laredo Conversions

Laredo Conversions parent company, Unique Conversions, Inc. has been in business for over 25 years. Laredo is proud to be one of General Motors' first Bailment Pool accounts and one of the premier Specialty Vehicle Manufacturers for Chevrolet, GMC Daimler Chrysler, Ford, Freightliner and International.


Laredo has earned numerous Awards including the 2005 GM Fleet & Commercial Division's "Outstanding Sales Performance" Award and the "Chevrolet Quality Converter Award" for Outstanding Achievement in the Specialty Vehicle Manufacturer quality built process. Unique/Laredo Conversions is consistently ranked among the top converters of medium and light duty trucks in the country by General Motors.

About CBR

Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which airs primetime every Wednesday on RFD-TV and reaches over 8 million viewers annually. CBR has been voted the #1 Fan Favorite Special Interest Show on the Outdoor Channel three consecutive years. Labeled the