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10.07.2008
That's OUR Scott Davis on Ramchallenge.com

Everywhere you look you can't miss the promos for the new Ram Challenge. Our very own Scott Davis, National Sales Director, is the featured "cowboy" and is partnered with Country Music Star Jason Meadows. Go to http://www.ramchallenge.com/ today to check out all the cool trailers and features. Best of luck to Scott and Jason....see more below

CBR's own Scott Davis Featured in New Chrysler Campaign

The New York Times recently released an article regarding the new Chrysler Advertising campaign featuring the newly revamped Dodge Truck. This advertising launch is not your typical campaign. This creative new approach is a Web-based, reality-style competition featuring teams hurling trucks through off-road courses and other vehicle challenges. There are four pairs of competitors, featuring your typical Dodge Truck drivers; Firefighters, Military, Construction and Cowboys. CBR's very own Scott Davis (Sealy, Texas), National Sales Director, is one of the featured cowboys. " This is, hands down, the most amazing thing I have ever been a part of", stated Scott, "As a Dodge owner, knowing what I demand from a truck - after what I put that 2009 model through in the Challenge - I'll never own anything but a Dodge. " he added.

Incidentally, Scott is paired with country music star Jason Meadows who recently joined forces with the CBR. His new song "Ride It Out" will be the featured CBR Tour Song for the remainder of the 2008 season and throughout the 2009 tour season.

For the complete New York Times article and a video glimpse of The Ram Challenge click link below:

http://www.nytimes.com/2008/09/17/business/media/17adco.html?ei=5070=et1

Official Ram Challenge Website: http://www.ramchallenge.com/
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