Mission Statement

The CBR is dedicated to maintaining the strength, stamina and integrity of professional level bull riding as reflected in our Mission Statement below.

1. To promote the sport of professional level bull riding.
2. To promote the cowboys who participate in professional level bull riding events.
3. To promote top level and up-and-coming stock contractors who provide high-quality bucking bulls for professional level bull riding.
4. To provide a venue for cowboys to earn a living in the sport of professional level bull riding with no restrictions.
5. To provide a friendly and family-oriented experience for both the participants and the fans of professional level bull riding.

View the CBR Media Kit

What Is The CBR?

In sultry, smoky tones, Grammy Award winner Paula Cole croons the ultimate question, "Where have all the cowboys gone?" Think about it. The typical urbanite is probably not at all familiar with the slow swagger and honest manners of the favorite son of the old west. He?s not likely to turn up on the subway and you won?t spot him at that trendy, new wine bar nibbling quiche and chatting with a group of friends. So the question remains: where can one go to find those handsome, rugged, and fearless defenders of the wild frontier and the occasional damsel in distress? Well, friends, the answer is simple and can be summed up in three words: Championship Bull Riding. The CBR.

Created in Carthage, Texas in 2002 by legendary stock owner Terry Williams and businessman Joel Logan, CBR, Inc. was founded on three basic principles: strength, stamina and integrity. The founders were determined to provide aspiring, young
athletes with additional opportunities to earn a living riding bulls. Over the years, the organization has enjoyed tremendous success, rider purses have increased, and the CBR has grown to become the stuff of legend. And the cowboys? Well, they?re household names. This season, the CBR tour will make stops in more than 70 venues throughout the United States, dazzling more than 200,000 fans with their own special brand of explosive, heart pounding family entertainment.

Rapid growth in the early years put CBR, Inc. on the map, and it was this extraordinary momentum that grabbed the attention of rodeo legend and four-time world champion bull rider, Tuff Hedeman. In 2005, Tuff left the PBR to officially join the organization as President and stock holder. Why the switch? Tuff has a love for the sport, but also for the athletes, and he was inspired by the CBR philosophy.

?We treat them they way I wanted to be treated when I was competing,? he says with
a handsome smile. ?The CBR produces one of the best professional-level bull riding
competitions in the country.?

Chief Executive Officer, Wes Bruce, agrees, admitting that it was the character of the
people and quality of events that drew him to the CBR.

?I was a fan of the sport and a stock contractor in the business,? he says. ?After I became friends with Terry and Tuff, and then met all the other guys in the CBR, I realized what a great group of people they were. I thought the bull ridings that the CBR was producing were really top-notch and it made me want to be a partner.?

Statistics don?t lie, and the growth of the CBR is evident in the numbers. Over the past three years, sponsorship dollars for the CBR have grown almost two hundred percent. The number of events has more than quadrupled and the overall live attendance has surpassed 350,000.

This year at the PRCA?s Wrangler National Finals Rodeo, 13 of the 15 bull riding contestants were regulars on the CINCH CBR Tour including three time PRCA World Champion J W Harris, and 2007 PRCA World Champion Wes Silcox. The riders on the CINCH CBR Tour represent 5 countries and 50states.

This unprecedented growth would lead to the ultimate exposure for Tuff and the gang in the form of weekly national television coverage. Once labeled the ?fastest hour in television?, the CBR tour made its primetime debut on The Outdoor Channel in 2004. Today, more than 8 million viewers tune in annually for the mad adrenaline rush that can only be inspired by the best bulls and bull riders in the world. Known as the REAL COWBOY SPORT, the CBR has logged over 150 hours of television coverage annually since 2004.

In keeping with its mission, the CBR will continue to honor athletes, fans, corporate sponsors and all those involved in the professional bull riding industry. Fans will continue to have access to riders and can expect a memorable and exciting experience each and every time. Friendly, fearless and committed? it is, after all, the true nature of our hero.

And so now you know the truth. Real cowboys do exist. They?re not an extinct or even endangered breed. On the contrary, they?re everywhere, touring the country with the CBR. And the best part? They?ll be coming to a town near you REAL soon. See ya?ll at the bull riding!

About The CBR

Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide, professional bull riding organization. The CINCH CBR Tour events are a live two hour adrenaline rush and collectively create 26 weeks of gripping, primetime television seen by over 8 million viewers each year on Great American Country (GAC). Combined with its subsidiary tour, the Horizon Series, CBR will visit over 70 venues throughout the United States reaching more than 350,000 fans in live attendance this year. CBR is the home of THE REAL COWBOY SPORT? - the best bull riders and bulls in the world. We are committed to the riders, the fans, corporate sponsors, and all those involved in the professional bull riding industry. For more information on CBR, please visit www.CBRbull.com or call us today at 817.626.BULL (2855).

Media Contact: Rave Marketing, Adeline Rogers (915) 544-9000 or via email at adeline@ravemarketing.com